Founded in 1983 by Salvador and Rosa Duarte in the Rio Grande Valley,
our family business has always stood for more than just jewelry — it’s about preserving a craft,
honoring a tradition, and connecting with people through meaningful pieces.


The Beginning


Salvador Duarte began as a jeweler. His passion for creating jewelry repairing, shaping, and customizing each piece by hand laid the foundation for what would become a legacy. Alongside Rosa Duarte, they opened their first shop in 1983, guided by care, skill, and humility.

Craftsmanship Today

A family of Jewelers, NOt just Storefronts


Today, their kids and grandkids continue the craft, running their own shops and passing their knowledge on to the next generation. As our family grows, so does our commitment to quality. What makes us different? We're not just sellers we’re jewelers ourselves. Every piece that leaves our store carries our personal touch, from handcrafted designs to custom requests

Proudly Serving the Rio Grande Valley

  • San Juan, Tx

    Owned and operated by Alex and Betty Duarte

  • McAllen, TX

    Owned and operated by Omar and Ana Duarte

  • Edinburg, TX

    Owned and operated by Hugo and Alicia Duarte

  • Mission, TX

    Owned and operated by Mark and Isela Duarte
See the Process